Problem (The Why)
How might we design FLT’s website to help prospective clients understand the firm’s and feel confident to reach out?
An architecture portfolio can inspire visitors without answering the questions that influence their decision to reach out. Prospective clients struggle to understand the firm’s approach, assess its suitability, or determine whether its services fit their budget. The design challenge is to communicate FLT’s identity while addressing these uncertainties throughout the website.
Research (The How)
Research combined competitive analysis and user interviews to understand how prospective clients evaluate architecture firms and what influences their decision to reach out. Competitive analysis helped in understanding how firms present their work, communicate their design approach, and address cost expectations. User interviews explored how people assess a firm’s suitability, what information builds trust, and how budget uncertainty shapes their willingness to contact.
Solution (The What )
The proposed website introduces prospective clients to FLT’s vision, design approach, and work, helping them understand whether the firm is right for their project. An integrated cost estimator, currently in development, aims to provide indicative budget ranges, reduce uncertainty around affordability, and help clients feel more confident reaching out.
Impact
